Open the Creative Box
Our Content Creation Process
After our initial contact the first step will be to create a production schedule that meets your companies needs. The planning process ensures that we have enough time to do the absolute best job we possibly can. We do our very best to accomodate all of your project requests, that said, scheduling and staffing restraints may alter the production timeline and we want to ensure that your project gets the time and attention it needs. Our process is listed below to give you a better idea of the flow of your project:
Discovery:
Whether by phone, Zoom or in person, we will meet with you to further understand your needs. This is typically a conversation or series of conversations where we define the scope of your project while also doing market research and internal team collaboration to develop a polished idea for the direction of your video project.
Timeline: 1-2 weeks (depending on scope)
Concept Development:
Once we have a direction for your project it is time for defining the messaging, target audience and the appropriate channels. With these concepts defined, we will then present our recommendations for your approval. This may include (but is not limited to) the use of scriptwriters, actors, voice over artists, location scouting and more. You will recieve a quote with a detailed project calendar. This will allow you to better understand the process and properly plan your video release.
Timeline: 1-2 weeks (depending on scope)
Production:
Whether it be an in-house studio project or on location, our team will the best equipment inclusive but not limited to high end 4k+ HD cameras, drones, professional lighting, green screens, and professional microphones to give your production the desired look and feel. The date/time of production and location will be agreed upon in advance and be included in the project calenar in your quote.
Timeline: Project dependant, most small shoots happen in 1-2 business days.
Post-Production:
With captured material in hand (along with any client provided materials), we head back into the studio to finalize your project. Our editors use professional grade software and hardware to optimize your content for its destined platform. We edit, color correct, mix audio and build animated motion graphics to create a compelling end product befitting of your business needs. This is the most time intensive portion of the creation process and the scope of your project will reflect the time needed for completion.
Product Approval and Delivery
Timeline: 4-8 weeks after concept approval
Before your video project is done it will go through up to three rounds of editing and corrections. The deliverable will be available through cloud hosting or can be placed on USB and mailed or hand delivered. Once the final product is in your hands we can offer up some ideas for acheiving the best results for various platforms and marketing. Sometimes we may even have extra material that did not make the final cut and may be useful in extending your current campaign, possibly saving you money by using it in other future videos!